Market development · Partnerships · Customer engagement · Strategic communication · Project execution
Especially where different teams, markets and stakeholders need to come together.
AI-native workflows help me research, execute and iterate faster — without replacing human judgement.
InnoWave is my consulting practice. I work with B2B teams that need someone to connect strategy with execution.
Anna Kovalchuk — international B2B professional with experience across customer success, market development, partnerships, events and strategic communication.
Research, outreach, market entry, stakeholder mapping and strategic partnerships. I identify the right stakeholders and move opportunities forward.
Customer success, relationship building, pipeline support and follow-through. From first contact through ongoing relationship development.
Cross-functional coordination, event delivery and special projects. I connect strategy with the people and actions needed to execute it.
LinkedIn positioning, executive messaging, sales materials and strategic content. LinkedIn is a tool, not the whole story.
Led market development and commercial support connecting airports, partners and internal product teams. Supported international outreach, pilot and partner conversations, sales materials, offer development and market facing messaging across multiple markets. (AFMS project, 2026)
Built Pulumi's EMEA customer success function from the ground up — establishing relationships, driving retention and expanding accounts in a high-growth startup environment. (Pulumi)
Customer experience audit, onboarding process design and customer support system built from scratch — still in use today. (Pressmaster.ai)
Filled event pipelines through LinkedIn-led outreach and direct engagement — consistently hitting or exceeding attendance targets for B2B tech events. (Perceptron, EFS, Swedish-Polish Chamber of Commerce, LinkedinLocal, FreeWriters)
I start with a conversation about your actual challenge — not a sales pitch.
I identify the right stakeholders and move conversations forward.
Tailored engagement: project-based, fractional support or ongoing advisory.
Hands-on execution with clear milestones and regular check-ins.
"Anna is one of those people you don't find on job boards. She decides fast, executes faster, and doesn't wait for permission to get things done. She helped me land strategic partnerships that changed how my company operates."
Paweł Paruzel — CEO @ Syntelligence.ai
"Anna brings strong organizational skills, a proactive mindset and extensive experience in coordinating activities across marketing, business development and project support. I particularly appreciate her international perspective and ability to keep multiple topics moving simultaneously."
Michał Skakuj — Wildlife Hazard Management Expert, Polish Air Force (AFMS project)
"I hired Anna for a very challenging position as the founding Customer Success team member in EMEA. Not only was Anna self-starting, creative and more than capable in the role — her positive attitude and willingness to build natural, genuine relationships with her clients' best interest in mind was an inspiration for the entire team."
Matthew Small — Head of CX @ Pulumi
"She built up our entire customer support system in record time — something new team members are still using today."
Hendrik Johannsen — Client Lead @ Pressmaster.ai
InnoWave is my consulting practice. I work with B2B teams that need someone to connect strategy with execution.
Anna Kovalchuk — international B2B professional with experience across customer success, market development, partnerships, events and strategic communication.
Selected Recognition
A defined scope, clear deliverables and a fixed timeline. Good for market entry, event execution or a specific growth initiative.
Ongoing involvement without a full-time hire. I embed into your team and keep things moving week to week.
Strategic input, sounding board and relevant introductions where appropriate. Good for founders and leadership teams navigating complex decisions.
B2B Growth Projects That Actually Move.